THE EFFECT OF CORPORATE SOCIAL REPONSIBILITY ON THE PERFORMANCE OF BUSINESS ORGANISATION (A STUDY OF GLOBACOM)

THE EFFECT OF CORPORATE SOCIAL REPONSIBILITY ON THE PERFORMANCE OF BUSINESS ORGANISATION (A STUDY OF GLOBACOM)

ABSTRACT

This study was carried out  on the effect of corporate social responsibility on the performance of business organisation using Globacom Lagos State as case study. To carry out the study, three research questions were posed. The study adopted a descriptive survey design. The study was done in Globacom Lagos state. The population of the study comprised of all the staff of Globacum Lagos state. The population size of the study was 150. The instrument for data collection in this study was structured questionnaire. Data collected were analyzed using frequency Table and the hypothesis were tested using T-test and Chi-square respectively. The major findings of the study disclosed that; there are differences between level of perceived customers’ patronage and loyalty among companies that practices corporate social responsibility and those that do not practice corporate social responsibility in the Nigerian telecommunication industry; there are economic, social and environmental factors responsible for the poor performance of corporate social responsibility (corporate social responsibility) adoption among telecommunication companies in Nigeria; corporate social responsibility influences organisational reputation in the Nigerian telecommunication industry; Corporate social responsibility adoption influence organizational performance and profitability.

Based on the findings; the research proffered the following recommendation; Since Telecom industries considers investment in social responsibility as beneficial to the society and its own business operation, it will be necessary for the industry to earmark more funds as social responsibility investment fund so as to meet the increasing demands from members of the public for its social assistance; and The telecom industries should see corporate social responsibility as a marketing tool or strategy for marketing their products in order to achieve sales profit, customer‟s satisfaction, maximization of shareholders return, stakeholders satisfaction and image promotion in the face of potential employees

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